West Bend East Boys Junior Varsity Tennis

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REASON BEHIND CORE VALUES

The reason behind “Train to be an East Sun” and the core principles we have instilled within the department is very simple.  Core principles or core values are essential to establishing the culture you want.  In the world of champions, the following equation has been proven to defeat all strategies.  The key word is BEHAVIOR. 

Multi-sport athlete=more scholarship opportunities

This is a great read on multi-sport athletes and why it’s important to play multiple sports at the high school level.  There are many college coaches who won’t recruit athletes who are not involved in other sports. Multi-sport athletes and recruiting

DO YOU KNOW YOUR ROUTINES AND VALUES?

One thing we started here at EAST is the ability to know, understand and apply what our core principles mean in the classroom, on the athletic playing surface, in the community, in society and at home.  One part of the overall Mission, Vision and Principles of East athletics is to understand what it means to

TOUGHNESS THURSDAY

Today is Toughness Thursday.  What does being tough have to do with athletics?  Well, the concept is quite simple.  It is not about being physically tough as that is only about 10-20% of the idea.  Athletics and sports are made up mostly of being 80% mentally tough.  So, as you read this, you may think

WEDNESDAY’S THEME= SELFLESS

According to the East Suns MVP process and training to be an East Sun, Today’s theme would focus on Selfless.  What does it mean to be selfless?  To be selfless is to focus on the “WE” and not the “ME”.  SELFLESS means not focusing in on how much playing “I” I will receive or how

FAILURE DOES NOT EXIST

This is a fantastic video on WHY FAILURE DOES NOT EXIST.  Do you LOVE TO WIN OR DO YOU HATE TO LOSE??  Your answer should be NEITHER.  YOU SHOULD PLAY TO FIGURE THINGS OUT AND LEARN HOW TO GET THE OUTCOME YOU WANT. When you are on this position and something negative happens, ask yourself

4 TOOLS USED BY TREMENDOUS COMPETITORS

4 TOOLS USED BY TREMENDOUS COMPETITORS This past weekend Brian Cain was in New York City working with some of the MMA fighters competing in UFC 217 St-Pierre vs. Bisping and to personally run for the Pat Tillman Foundation in the NYC Marathon. 20,000+ fans poured into Madison Square Garden to watch the fights and 52,000+ runners

WHAT VALUE DO YOU BRING TO YOUR TEAM

This is a great interview from George Springer’s father on his son who was named the World Series MVP.  It is NOT about ME, but about WE and his contributions made an impact on the Team Success.  He had struggles and he faced adversity, but having the Mindset of IT DOESN’T MATTER GET BETTER, was

THE IMPORTANCE OF HALLOWEEN

Halloween is a great day for many reasons.  This is a day where you can dress up and act like anyone you want.  The importance of it proves that you can act differently then how you feel.  If you can do this on Halloween, then why can’t you do it on any other day?  You

QUESTIONS ANSWERED ON HOMECOMING

West Bend East Athletic Director took to the hallways of East High School to track down student-athletes and coaches to find the answer to 3 simple questions in their prep for homecoming:  What does it mean to be an East Suns? What does homecoming mean to you? What takeaway did you get from the Brian